[ Marketing strategy ]

Marketing strategy + sales strategy = boom shakalaka

There’s no substitute for a sound strategy. Our team of experts has generated leads (and ultimately customers) for companies ranging from food manufacturing plant design-builders to tech startups. 

No two companies are alike. Neither are our recommendations.

We start by digging deep to find out what our clients’ goals are, how they operate and which strategies make the most sense for helping them reach their goals. 

Sometimes, content marketing is the answer, other times, it’s account-based marketing or PR. More than one discipline is typically required to reach prospects where they are in in the buyer’s journey in a way that is not only meaningful, but inspires action. 

Whatever the strategy or tactic, we believe in the power of helpful content vs. the self-serving, one-size-fits-all messages of traditional marketing tactics. But don’t take our word for it:   

Smarketing is the new black

No matter your selling strategy, sales and marketing teams can no longer be siloed. Let us help you get everyone on the same page through smarketing, or the power of a seamless sales and marketing effort. We’ll revamp your sales process around the way empowered prospects buy, and take your effectiveness to the next level.

Marketing strategy services: 

  • Content marketing strategy
  • Inbound marketing strategy
  • Buyer persona development
  • Market research
  • Positioning
  • Social media strategy
  • Sales strategy
  • Sales enablement
  • Inbound sales strategy
  • Account-based marketing strategy
  • Editorial calendar planning
  • Goal setting
  • Lead scoring
  • ROI analysis & reporting
  • SEO / paid search 

B2B. B2C. The common goal is the same: solving real problems for real people.
We’re here to help.

Download e-book for AEC firms
Why your #AEC firm’s business development team should be using your content (and 5 ways to do it) | INKsights… https://t.co/X5YRtlcJZr   April 24, 2017

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